60 / 90 / 120 / 150 ct jars
Soft chews
The default format for joint, mobility and calming ranges.
300 unitstrial minimum
Capability matrix
Four formats. One supplier file.
Each route below is a production format we can run for a private label brand — with its pack counts, trial minimum, and where it usually fits in a range.
60 / 120 ct bottles
Softgels
Oil-based actives, omega-3 and skin-and-coat lines.
300 unitstrial minimum
150 g / 300 g tubs
Powders
High-inclusion formulas, scoop-dosed digestive and joint blends.
300 unitstrial minimum
60 / 120 ct bottles
Tablets
Chewable and coated tablets for dense daily-dose products.
500 unitstrial minimum
| Format | Pack counts | Trial minimum | Common applications |
|---|---|---|---|
| Soft chews | 60 / 90 / 120 / 150 ct jars | 300 units | Joint & mobility, calming, multivitamin, skin & coat |
| Softgels | 60 / 120 ct bottles | 300 units | Omega-3, salmon oil, krill oil, oil-soluble actives |
| Powders | 150 g / 300 g tubs | 300 units | Digestive blends, high-inclusion joint formulas, scoop-dosed dailies |
| Tablets | 60 / 120 ct bottles | 500 units | Dense daily-dose products, coated and chewable tablets |
Customisation
Seven dimensions you can specify
Anything outside these dimensions starts to change the tooling position, so it is worth raising early rather than at artwork stage.
01
Formulation
Active selection and inclusion levels, built against your brief or your existing formula.
02
Dosage form
Soft chew, softgel, powder or tablet — including moving a product between formats.
03
Shape
Standard rounds and hearts, or a custom shape where tooling allows.
04
Flavour
Palatability is the biggest single driver of repeat purchase in chews. Tested at sampling.
05
Colour
Coating and base colour to match your brand palette.
06
Container & pack count
Jar or bottle format, pack counts, closures, desiccant, retail-ready cartons.
07
Label & artwork
Your artwork, reviewed against your destination market's labelling requirements before print.
Not on the list?
Raise it in the inquiry. If it changes tooling or the regulatory position, we will say so before quoting rather than after.
Pricing logic
What actually moves the unit price
Indicative FOB pricing is published per product so you can qualify a project before writing a brief. Five things move it materially:
| Lever | Direction | Why |
|---|---|---|
| Order volume | Strongly down | Setup, QC and freight spread over more units |
| Pack count | Direct | Chews per jar is the main determinant of material cost |
| Formulation complexity | Up | Speciality actives and multi-active blends cost more per unit |
| Custom shape | Up, one-off | Tooling is a fixed cost, amortised across the order |
| Testing scope | Up | Additional third-party panel testing per batch |
A note on lowest prices: the lowest unit price available anywhere is a stock formula in a stock jar bought direct from a plant. That is a different product from a documented private label programme, and we do not compete for it.